With heightened competition in office leasing, Beacon Capital moved to maximize their lease conversion ratios. To successfully achieve this goal, they brought in Effective Design Studio to design a new marketing collateral system for their West Coast portfolio, which consists of Class A buildings and landmark properties.
Effective Design Studio collaborated with the client and the leasing teams for each property to review their research and utilize their experience to develop a distinctive voice for all marketing communications. e! designed powerful graphic elements including maps and plans, and presented a 2-tiered collateral system to embrace the breadth of their portfolio of properties. The final result showcases their world-class portfolio in enduring style.
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