Lucy Takes Root

Brand ID for New Napa Valley Restaurant

Reflecting Executive Chef Victor Scargle’s locally-sourced organic approach, the modern logo is simple and stunning. The menu system’s natural wood textures and elegant typography enhance the restaurant’s farm-to-table style. With the fresh menu changing often, all restaurant menus are kept up-to-date by utilizing a Word template system, then printing in-house on preprinted stock. Experience the brand first hand by stopping in at Lucy Restaurant and Bar in the Bardessono Hotel, Napa Valley.

Going Mobile

Global mobile traffic data grew 159% in 2010, nearly tripling for the third year in a row.* Capture your market share with a website designed by Effective Design Studio. We develop responsive web solutions that maximize our client’s marketing reach. A responsive website is a web solution that elegantly scales to the format of the viewing device–desktop, tablet, or mobile device — with striking results.

Our latest web launch is a new responsive website for Seattle Dances!, a Plymouth Housing Group annual fundraising event now in its third year. With a 397% increase in mobile device usage over last year, the Seattle Dances website needed redesigning to improve access anywhere, anytime. The new responsive website maximizes online donations and voting opportunities for fans supporting their favorite dancers — all from their mobile device. Additionally, the website is built on a WordPress platform with built in content management tools, allowing Plymouth staff to make ongoing updates throughout the event season.

Before you begin developing your new website, talk to the professionals at Effective Design Studio. Responsive web solutions for the growing Mobile market.

* Cisco Report

Team e!

Holly and Kristine were able to meet up over the Thanksgiving break in Arizona for a local "Turkey Trot" race.

Having fun on the run

Here at e! we're always looking for ways to quantify our success, but Kristine Svehla-Brown takes it to the next level. This year she cycled, ran, and swam in five long distance events, including two 70.3 triathlons. Add up the distances of her races alone, and they're equal to driving from Vancouver, B.C. to Salem, Oregon.

What keeps her motivated? Well, her finisher medal in the shape of Texas is a favorite. And swimming in the clear blue water at the Chelan Man Olympic triathlon is still fresh in her mind. But really – it's the endorphins of training along with the opportunity to do many events with family and friends that keep her signing up for more.

And apparently it can be contagious, as our own Holly Perkins just completed 11 weeks of training and rocked her first Seattle 1/2 Marathon on a very soggy Sunday after Thanksgiving!

Kristine is not sure what's exactly on the docket for next year, but she's thinking of putting her first full marathon on the list. Perhaps Holly is crazy enough to join her?  (Hint, hint?)

Polygon Northwest: Leading the Way!

By listening to its customers, Polygon Northwest continues to be one of the leading new home builders in the Pacific Northwest. For nearly 15 years, Effective Design Studio has provided graphic design and marketing services for Polygon Northwest, launching new communities throughout Washington and Oregon. From print collateral systems to custom sales environments, together we maximize every opportunity to reach new audiences.

As the real estate market evolves, and technologies advance, so do the way we reach customers. Now more than ever, we employ online strategies, email marketing, and social media campaigns to expand Polygon’s marketing reach.

These marketing campaigns are tracked, and the results are sensational. A recent social media campaign quickly added 160 new Facebook fans, and the latest print campaign saw an increase of 25–30% in ad effectiveness. Now that’s results!

What do CNN, Lollapalooza and Volkswagen all have in common?

They all use WordPress. What started as an open source blogging tool and publishing platform is quickly becoming the tool of choice for Content Management Systems used for everything from the coffee shop on the corner to major news outlets. Not to mention Katy Perry and Jay-Z.

As it turns out, here at e! we are on the cutting edge. We've been busy creating custom web solutions using WordPress for clients for the past few years. Check out our lastest project for Plymouth Housing Group's Seattle Dances. It's even optimized for mobile devices!

Contact us to find out how we can help you build your business through the Web.