Lucy Takes Root

Brand ID for New Napa Valley Restaurant

Reflecting Executive Chef Victor Scargle’s locally-sourced organic approach, the modern logo is simple and stunning. The menu system’s natural wood textures and elegant typography enhance the restaurant’s farm-to-table style. With the fresh menu changing often, all restaurant menus are kept up-to-date by utilizing a Word template system, then printing in-house on preprinted stock. Experience the brand first hand by stopping in at Lucy Restaurant and Bar in the Bardessono Hotel, Napa Valley.

Just for Fun - Bumbershoot Ads

It's not everyday that we get to design something that resembles a rock poster, so when Polygon NW asked us to create an ad for the Bumbershoot guide we were thrilled. We had fun coming up with ideas that would catch the attention of the concert-goers and be appropriate to the event. 

Here are some of our comps, starting with the the winning design. Enjoy!

All images © Effective Design Studio