Lucy Takes Root

Brand ID for New Napa Valley Restaurant

Reflecting Executive Chef Victor Scargle’s locally-sourced organic approach, the modern logo is simple and stunning. The menu system’s natural wood textures and elegant typography enhance the restaurant’s farm-to-table style. With the fresh menu changing often, all restaurant menus are kept up-to-date by utilizing a Word template system, then printing in-house on preprinted stock. Experience the brand first hand by stopping in at Lucy Restaurant and Bar in the Bardessono Hotel, Napa Valley.

Polygon Northwest: Leading the Way!

By listening to its customers, Polygon Northwest continues to be one of the leading new home builders in the Pacific Northwest. For nearly 15 years, Effective Design Studio has provided graphic design and marketing services for Polygon Northwest, launching new communities throughout Washington and Oregon. From print collateral systems to custom sales environments, together we maximize every opportunity to reach new audiences.

As the real estate market evolves, and technologies advance, so do the way we reach customers. Now more than ever, we employ online strategies, email marketing, and social media campaigns to expand Polygon’s marketing reach.

These marketing campaigns are tracked, and the results are sensational. A recent social media campaign quickly added 160 new Facebook fans, and the latest print campaign saw an increase of 25–30% in ad effectiveness. Now that’s results!

Building Your Multi-family Brand

With the uptick of new apartment buildings in the Puget Sound region, competition for those signed leases will be high. To capture your market share, there are a few things you should know about renters.

Apartment renters are historically fickle, moving to the latest hip new apartment at the end of every lease. They love the carefree lifestyle of renting – and enjoy being a part of what is new. Consequently, apartment marketing must appeal to their gypsy souls. This is where the fun begins.

Start building a brand with the right name and brand identity that differentiates your apartment community from the competition. Each community has its Unique Selling Proposition (USP). This might be building amenities, location, transportation access, architectural style, luxury, sustainability, views and more. We dug into our archives to share a few favorites that really delivered on their USP.

The Bravern — modern luxury lifestyle
Island Square — classic Mercer Island style
Equinox — South Lake Union living
Site 17 — funky, old time Belltown vibe

Great branding and design as the foundation of a robust marketing program quickly delivered signed leases for these communities.

Who is the one-stop design firm for naming, branding, web design, mobile sites, SEO, social media, blogs, online ads, eblasts, newsletters, and events? It’s Effective Design Studio! We are creators of robust marketing programs that get the word out and the renters in. Find out more by contacting us today.

Asset Management Marketing Toolkit

Maximizing your commercial property’s marketing potential is critical in the current market conditions. Developing a smart marketing toolkit gives properties the boost they need to bring in the leases.


Oakhurst Center is one example of a property that needed a new toolkit. We recently completed a branding and signage system design for this Bellevue, WA property. Working with the leasing and building ownership teams, we developed a new brand identity for the business center, along with a complete interior and exterior signage system – expertly implemented by The Sign Factory.  The site enhancements created a fresh look for the campus, and broadened its market appeal.

Effective Design Studio designs complete Asset Management MarketingToolkits, including collateral systems, signage programs, websites, mobile sites, and leasing environments. These branded marketing systems build ROI for your property. On the boards – Columbia Center Leasing Center – stay tuned!

Call us today at 206.328.8989 to learn more!

Just for Fun - Bumbershoot Ads

It's not everyday that we get to design something that resembles a rock poster, so when Polygon NW asked us to create an ad for the Bumbershoot guide we were thrilled. We had fun coming up with ideas that would catch the attention of the concert-goers and be appropriate to the event. 

Here are some of our comps, starting with the the winning design. Enjoy!

All images © Effective Design Studio