Storytelling in Seattle’s Tallest High Rise

What a story to tell! Columbia Center, an icon among high-rise office towers, has so much to offer. Touring starts in the 19th floor marketing suite, showcasing the new modern office interiors and signature views. Colorful marketing displays tell the story of this vertical city, and how the tenants benefit with their office at this prestigious address, great location and convenience, three floors of exceptional amenities, efficient floor plates, building features, sustainability and more. Stop in and see for yourself next time you're at Columbia Center.

Lucy Takes Root

Brand ID for New Napa Valley Restaurant

Reflecting Executive Chef Victor Scargle’s locally-sourced organic approach, the modern logo is simple and stunning. The menu system’s natural wood textures and elegant typography enhance the restaurant’s farm-to-table style. With the fresh menu changing often, all restaurant menus are kept up-to-date by utilizing a Word template system, then printing in-house on preprinted stock. Experience the brand first hand by stopping in at Lucy Restaurant and Bar in the Bardessono Hotel, Napa Valley.

Polygon Northwest: Leading the Way!

By listening to its customers, Polygon Northwest continues to be one of the leading new home builders in the Pacific Northwest. For nearly 15 years, Effective Design Studio has provided graphic design and marketing services for Polygon Northwest, launching new communities throughout Washington and Oregon. From print collateral systems to custom sales environments, together we maximize every opportunity to reach new audiences.

As the real estate market evolves, and technologies advance, so do the way we reach customers. Now more than ever, we employ online strategies, email marketing, and social media campaigns to expand Polygon’s marketing reach.

These marketing campaigns are tracked, and the results are sensational. A recent social media campaign quickly added 160 new Facebook fans, and the latest print campaign saw an increase of 25–30% in ad effectiveness. Now that’s results!

Building Your Multi-family Brand

With the uptick of new apartment buildings in the Puget Sound region, competition for those signed leases will be high. To capture your market share, there are a few things you should know about renters.

Apartment renters are historically fickle, moving to the latest hip new apartment at the end of every lease. They love the carefree lifestyle of renting – and enjoy being a part of what is new. Consequently, apartment marketing must appeal to their gypsy souls. This is where the fun begins.

Start building a brand with the right name and brand identity that differentiates your apartment community from the competition. Each community has its Unique Selling Proposition (USP). This might be building amenities, location, transportation access, architectural style, luxury, sustainability, views and more. We dug into our archives to share a few favorites that really delivered on their USP.

The Bravern — modern luxury lifestyle
Island Square — classic Mercer Island style
Equinox — South Lake Union living
Site 17 — funky, old time Belltown vibe

Great branding and design as the foundation of a robust marketing program quickly delivered signed leases for these communities.

Who is the one-stop design firm for naming, branding, web design, mobile sites, SEO, social media, blogs, online ads, eblasts, newsletters, and events? It’s Effective Design Studio! We are creators of robust marketing programs that get the word out and the renters in. Find out more by contacting us today.

Asset Management Marketing Toolkit

Maximizing your commercial property’s marketing potential is critical in the current market conditions. Developing a smart marketing toolkit gives properties the boost they need to bring in the leases.


Oakhurst Center is one example of a property that needed a new toolkit. We recently completed a branding and signage system design for this Bellevue, WA property. Working with the leasing and building ownership teams, we developed a new brand identity for the business center, along with a complete interior and exterior signage system – expertly implemented by The Sign Factory.  The site enhancements created a fresh look for the campus, and broadened its market appeal.

Effective Design Studio designs complete Asset Management MarketingToolkits, including collateral systems, signage programs, websites, mobile sites, and leasing environments. These branded marketing systems build ROI for your property. On the boards – Columbia Center Leasing Center – stay tuned!

Call us today at 206.328.8989 to learn more!

e! Wins Silver Award at Nationals

Effective Design Studio is excited to announce that we are a 2010 Nationals Awards Finalist and recipient of a Silver Award for the "Best Website for a Community" for One Main Street's website: www.onemainstreet.com. The Silver Award Winners are the top vote recipients in each category and are finalists for the Gold Award, winners of which will be announced and presented at The Nationals Awards ceremony on January 19, 2010 at Caesar's Palace in Las Vegas, Nevada.

Now in its 29th year, The Nationals pays tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals, homebuilders and associates, and sales and marketing councils. The competition is presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB).

We are proud of the work we are doing on the One Main Street website and appreciate the recognition. These luxury condos in Bellevue, WA have been fun to market, and the development and sales teams have been wonderful to work with. We look forward to the awards ceremony in January and are hoping to bring home the Gold!

A Fun and Effective DIY Project...

Here at Effective Design Studio we do a lot of Real Estate Marketing design work. The Real Estate market is on the rebound, but competition is still fierce to make your product stand out from the rest.

I’m personally trying to sell my condo right now (great timing eh?) and my Realtor suggested some large artwork to highlight the 19’ walls in my unit. I decided to make some pieces myself, a little DIY project. It turned out to be so simple I thought I would share it with you. Now you can make your own fabric wall art. Enjoy!

Supplies:
* Fabric
* Canvas Stretcher Frame Bars (art supply store)
* Staple Gun
* Measuring Tape
* Scissors

I got my fabric at IKEA, they have big bold prints that are perfect for this. Here are some of the options that they had:

Measure your wall to see which size will fit best. Choose your frame sizes. I went with two 44” squares. You can mix and match stretcher bar frame pieces to create any size you wish. They snap together, so minimal assembly is required.

Iron your fabric and lay it out on the floor. Place your assembled frame on top of it and make sure the print lines up in the frame they way you like. Trim off any excess and staple the remaining fabric to the frame. Pull the fabric tight so it is smooth on the frame. Begin in the center of each side and work your way out with the staples. For the corners – fold them like you are wrapping a present.

Voila! You now have a new piece of artwork! Here's how mine turned out:

Good luck and have fun!